As with any type of internet marketing campaign, your social media efforts need to include a great product, a great platform and target marketing. As soon as you’ve nailed these three major factors down, you can use the information you are about to learn to mount a solid social media marketing initiative.
Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception. Read the rest of this entry »